Buddy's Brand Id

As Lead Designer, the challenge wasn't simply to design a logo for another burger restaurant—it was to create an identity capable of becoming a lasting part of Portland's culture. From the very beginning, the creative brief established two equally important objectives: first, to create a memorable hometown burger brand rooted in the Pearl District, and second, to develop a visual identity compelling enough to attract investors by demonstrating a complete, thoughtful, and market-ready brand system.