Riverspin Brand Id

Riverspin Records was developed as an investor-facing brand concept for a community-centered record store in Wappingers Falls, New York, near the Hudson River. The goal was to transform the client’s vision into a credible, memorable identity that captured the timeless ritual of collecting music while creating space for local musicians, independent artists, and shared discovery. As Creative Director, I developed the brand from the ground up, including the name, visual identity, logo system, typography, color palette, iconography, patterns, and brand story. The resulting identity blends the movement of the Hudson River with the familiar spin of vinyl, creating a modern, welcoming brand rooted in music, place, and community.